Our Telecom and Media references

Our references and key projects

with Telecom & Media stakeholders

Initiating trends

Media players are under pressure to reinvent themselves and diversify their offers so as to compensate for income losses and to counteract new competition (video-on-demand, content production methods, internationalization, etc.).

The telecom sector is a key player in the digital revolution of our society. Fiber, terrestrial networks, satellites, streaming… The sector continues to evolve as digital transformation continues to modify needs and uses.

Digitization, the use of data, and the implementation of a personalized customer experience are now major challenges that must be met by verticalizing offers and optimizing B2C and B2B processes.

Comforth Easyfront supports Media and Telecom stakeholders in the development of their customer relationship projects.

Our customer cases

CRM for Advertising Management

This regional daily press title took a strategic initiative to transform its organization and its approach.

CRM for Advertising Management

As part of its strategic approach to digital transformation, this advertising management network wishes to set up a pilot project incorporating Salesforce.

Implementation of an integrated CRM for the sales force

To structure its customer relationship management, this radio station wanted to implement a CRM tool for its advertising sales force.