Comforth Easyfront, Magellan Partners Group, accelerates Elis’ business transformation with a unified, international Salesforce CRM system
Comforth Easyfront (Magellan Partners Group), a Consulting & Tech firm specializing in Salesforce implementations, is helping Elis modernize its customer relations by deploying a unified business CRM based on Agentforce. This large-scale project, already operational in the Netherlands, Ireland, and now France, illustrates how an international group can harmonize its business processes and improve the reliability of its customer data to increase efficiency and service quality. Ultimately, more than 4,000 users in 25 countries will benefit from this platform, making this deployment a flagship example of large-scale CRM transformation.
A clear ambition: simplify, harmonize, and better serve customers
Elis, the European leader in sustainable solutions for the rental and maintenance of professional textiles and hygiene equipment, is taking a new step in modernizing its customer relations with the rollout of a unified CRM system based on Salesforce. This initiative is part of a strategic program launched in 2022 aimed at thoroughly modernizing the group’s information system to harmonize commercial practices and improve the reliability of customer information, while making day-to-day operations easier for teams.
Designed and integrated with Comforth Easyfront, the solution is based on a single core model, designed to be rolled out gradually across all countries where the group operates with minimal local adaptations. In line with the corporate communication campaign “Don’t come to Elis if…”, this project embodies the group’s desire to invest in robust, international systems: “Don’t come to Elis if you’re not ready to transform your customers’ experience for the long term.”
Already operational in the Netherlands and Ireland with 250 users, the CRM system is continuing its rollout in France, where more than 1,600 employees now use Salesforce on a daily basis. This structuring step paves the way for the system to be extended to 25 additional countries, for a total of more than 4,000 users.
A structured CRM program, supported by Salesforce and the collective strength of Magellan Partners
CRM is now fully integrated into the group’s information system, thanks to the underlying technology from Salesforce, joint efforts of Elis and a broad collective of experts from Magellan Partners.
The work includes:
- developing the solution and adapting the core model
- data migration and data quality, supported by a robust MDM solution deployed in parallel
- setting up interfaces with existing applications
- enhanced support and advice throughout the program
Beyond Comforth Easyfront‘s central role in Salesforce design and integration, other consulting and technology experts from the Magellan Partners group contributed to securing this large-scale program to technically design and develop the IT solution, as well as structure and ensure the reliability of unique customer data within the core model.
This integrated approach enhances the consistency of the system, the robustness of the data, and the overall fluidity of the transformation.
A progressive approach focused on adoption and customer performance
The Salesforce solution, powered by Agentforce Sales, now covers the entire customer management process:
- Sales prospecting
- Complete service contract management cycle
- Management and deployment of framework agreements
It is aimed at three key groups:
- Sales teams
- Customer service center
- Key account teams
The goal is clear: to improve the user experience, boost sales efficiency, and consolidate customer data in a single, shared, international tool. Using an Agentic AI-enabled platform for Sales is critical for companies to connect humans, data, and intelligent automation on one trusted platform where support never sleeps.
Since its launch, the CRM has been a resounding success. Teams have saved valuable time, which they can now devote to high value-added activities such as customer relations. The system also strengthens collaboration between the various groups involved in the sales chain, local customer service, and centralized key account management.
These gains in efficiency and operational fluidity illustrate the tangible added value of the CRM program and lay the foundations for an enriched and harmonized customer experience on an international scale.
This unified CRM supports our ambition to better serve our customers
by harmonizing our business practices and sharing customer information more effectively within the group. The Magellan Group’s experience and expertise enabled us to properly frame the project, focus on the important issues with a solid architecture and high-quality data.
Gilles CORCOS
IT Director for Sales and Marketing – Elis
We are very proud to be supporting Elis in such a large-scale CRM program.
By combining our Salesforce expertise with the strength of the Magellan Partners collective, we have been able to build a robust, international, and truly unifying core model. Beyond technological modernization, this project is permanently transforming the way teams work, collaborate, and interact with their customers. This is exactly our mission: to create tangible value, accelerate operational efficiency, and lay the foundations for a customer experience that matches the ambitions of a group like Elis.
Jean-Guillaume VAN BRABANDT
Chief Executive Officer – Comforth Easyfront (Magellan Partners Group)
The deployment of a unified business CRM based on Salesforce
enables Elis to align its teams, processes, and customer data in all countries where the group operates. Drawing on the expertise of Comforth Easyfront, Elis now has a robust CRM platform to industrialize its commercial performance and continue its international expansion.
Bertrand JANVIER
Chief Ecosystem Officer – Salesforce (France)
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