CRM for Advertising Management
This regional daily press title took a strategic initiative to transform its organization and its approach.
Our Telecom and Media references
Our references and key projects
with Telecom & Media stakeholders
Initiating trends
Media players are under pressure to reinvent themselves and diversify their offers so as to compensate for income losses and to counteract new competition (video-on-demand, content production methods, internationalization, etc.).
The telecom sector is a key player in the digital revolution of our society. Fiber, terrestrial networks, satellites, streaming… The sector continues to evolve as digital transformation continues to modify needs and uses.
Digitization, the use of data, and the implementation of a personalized customer experience are now major challenges that must be met by verticalizing offers and optimizing B2C and B2B processes.
Comforth Easyfront supports Media and Telecom stakeholders in the development of their customer relationship projects.
Our customer cases
CRM for Advertising Management
As part of its strategic approach to digital transformation, this advertising management network wishes to set up a pilot project incorporating Salesforce.
Implementation of an integrated CRM for the sales force
To structure its customer relationship management, this radio station wanted to implement a CRM tool for its advertising sales force.
Our References
Want to go a step further side by side?
Want to transform your customer relations and learn more about our Salesforce solutions and expertise?
We look forward to hearing your challenges and mobilizing the skills needed to rise to them.